Find the bad idea.
The one everyone laughs at first.
UNWISE INDUSTRIES™
WE BUILD WHAT
BETTER JUDGMENT
WOULD HAVE STOPPED.
A diversified portfolio of companies united by one thing: somebody probably should have said no.
23Questionable ventures
100%Good judgment ignored
∞Potential
0Adult supervision
Questionable Ideas.
Unreasonably Good Execution.
We approach every terrible idea with the unnecessary professionalism it deserves.
THE PORTFOLIO
Our businesses
From nightlife to pizza to technology nobody asked for.
UNWISE LABS
Where ideas go before legal hears about them.
Experimental concepts, prototypes and technology developed with a deeply concerning amount of confidence.
View experiments →NEW EXPERIMENT
FelonAI™
Artificial Intelligence.
Criminal Intuition.
LEADERSHIP, ALLEGEDLY
Elon Risk
CEO & Chief Bad Idea Officer
“Some people see problems. I see revenue streams.”
Fictional founder. Real commitment to ideas that should have died in the group chat.
Good ideas are overrated.
Execute it beautifully.
Brand it like somebody invested $40 million.
Ask questions later.
Preferably after the merchandise ships.
UNWISE OPEN INNOVATION
Have a terrible idea?
We'd hate to see good judgment get in the way.